ART ON BILLBOARDS – really!
February 23rd, 2010For Los Angeles drivers tired of having their visual space indentured to ads for lap bands, beer, Vegas hotels and grinning automobiles, here, finally, is a breath of fresh paint – actual art on billboards. Thanks to the MAK Center for Art and Architecture , 21 newly commissioned works by established artists will go up at locations around Los Angeles. More info, maps, and images of many of the works are on the exhibition website at http://www.howmanybillboards.org
Congratulations in particular to artists James Welling, Kerry Tribe, Daniel Joseph Martinez, and Alan Ruppersberg, whose works we have handled over the years for storage and/or for the Whitney Biennial. Nice to see them up in such a public format. At some 35,000 possible “visual impressions” a day, that’s a big audience whizzing by. Or crawling, depending. Each will be on display for only a month or two, so get your map and head on out. Probably best with a designated driver, leaving you free to crane and thrall and snapshot without causing undue risk to those actually trying to get somewhere.
Betsy Dorfman
Tags: billboards, commissioned, exhibition, public format, Storage, visual impressions, Whitney Biennial