A well known science research institute selected this dramatic cover artwork for a recent special journal report on China. The sedate and aesthetic rendering of classical chinese characters perfectly set the tone desired by the prestigious Max Planck Institute. Except that, unfortunately, the researchers forgot to do their, well, research. As in, hiring a translator. Turns out this was not a poem or artistic composition but an advertisement.

Which is how the latest edition of this well regarded a scientific journal was published with a cover extolling the services of stripping housewives in a brothel! The poetic looking artwork was in fact a flyer offering “hot houswives in action”, put out (pun intended) by a Macau strip club. Follow the link below for further details.

Leaving aside what your artwork “means,” you now have to be concerned with what it says, especially with so much modern art incorporating symbols, words, icons, and elements from disparate cultures. It probably won’t be long before art services companies such as ourselves offer translation and “embarrassment risk management” services together with our usual roster of packing, crating, storage and shipping services.

Betsy Dorfman

Click here for the full article from The Independent.