Compounding the horror, “free shipping” among online retailers has reached epidemic proportions and in fact has come to seem the norm. We feel shortchanged these days if we have to pay, or pay much, for shipping. It seems our birthright NOT to pay for shipping, not after we have just forked out for the thing/object/gadget itself. The giddy days of online sellers getting away with charging $8.99 to ship a $10 item seem lost in the quaint cyberpast.

So having promised the client the impossible, and feeling entitled to discounted shipping no matter what the commodity, the gallery or dealer then calls us seeking to send the artwork as cheaply as possible. We’ve been asked to put $30,000 artworks in cardboard boxes and ship them on UPS. Which, I hasten to add, we won’t do. It also explains why galleries often consign the job of arranging shipping to the lowest status employee who is newest on the job. Shipping is the last and least glamorous step in the dealer to customer transfer of title and custody. Basically, it’s a bore and a chore and, they would like us to think, it subtracts from rather than augments the bottom line. It’s the necessary evil mop up after the master has done his thing; hold your nose and dial the shipper.

But the truth is “free shipping” as anyone willing to reflect can probably deduce, is actually factored into the cost of the “thing” and so is not really free. We choose to perceive it as free because we want to feel like we are getting something for nothing, even when we know we aren’t. Art buyers, are you listening?

It would hardly be a sensible business model for art sellers to routinely “eat” shipping costs,. More likely they are factoring shipping into the cost and then, post sale, simply trying to maximize their profits by pressuring shippers to provide the most economical possible service. In this way everyone is happy except, well, me. I am stuck trying to persuade that new person at the gallery front desk that they really, really, really need to part with some actual money to protect their art in transit. That’s me, the bad guy spoiling everyone’s spoils.

Adding to the dilemma is the fact that the gallery typically wants the artwork off the premises and in the hands/on the wall of the customer as soon as possible before the glow of acquisition fades. So now we have a request for fast service, often a custom pickup at the gallery, plus expedited packing and shipping, plus custom delivery and installation all to be done on the cheap. Even after a couple of martinis, I can’t see a way to make that happen.

In a perfect world, everyone would recognize the service companies like ours provide and be willing to pay fair value for it. Santa, are you listening? In the meantime I continue my lonely battle against the tide of “free shipping” – with just a short time out this holiday season to transfer the items in my cart to the checkout window and collect my free 2-day shipping. Which they still call my “free 2 day shipping” even after charging my credit card $79 for yearly access to this privilege. Such a deal.

Betsy Dorfman

We will provide information on art handling techniques and materials as well as links to artists, galleries, museums, exhibitions, and art events that cross our radar. We welcome feedback, suggestions for topics, and related links, always!

The other pages on this blogsite will tell you about our famous Los Angeles to San Francisco shuttle (see SHUTTLE) and give a rundown of our key players (ABOUT US). All other requests for our services information, quote requests, or art shipping queries should be directed to us through our website which offers a choice of ways to contact us and obtain such information. That is basically the “business end” and this is the fun stuff.

Generically this means, what? Well, most basically it signifies that something is not crated or slat crated or enclosed in a rigid container but is instead, softwrapped. Somehow. With something.

Over the years we have seen “softpacked” interpreted to mean:

• wrapped in a flannel shirt, with or without tape to secure (watch those buttons!)
• plastic bagged in flimsy bags sporting the dry cleaner’s name and address (my favorite)
• used, very used, occasionally chewed, plastic sheeting draped over the frame
• cardboard corners, but otherwise entirely naked
• loose in a box with an afterthought of bubble wrap settled primly over the top (schoolteacher)
• beachballed in bubble wrap, and taped tightly all around as if more couldn’t hurt, but it can (any package you have to cut to open is risky, especially when guessing at the outline of the object within)
• gift tissue paper re-used, glitter and all

Here’s an object wrapped in plastic with a foreign object taped to the outside, potentially damaging the piece – unless it’s part of the piece, on the exterior of the package, with tape all over it.

This one is wrapped in some random plastic material which is too thin to provide adequate protection.

A used box with misleading printing, taped shut after it began losing its rigidity – fine for moving some stuff across town, but not for shipping art or other valuables.

Here is a piece wrapped in thin plastic, sealed with clear tape yellowed with age (clear-on-clear is a headache for the unpacker), and way too much of it – requiring a lot of knife work to remove.

This piece is popping out of its plastic wrap, exposing it to damage and the elements.

The plastic draped over this piece is used, torn, dirty, unsealed, too thin, and has out-of-date labels.

The “diaper paper” shown here is more gentle on some objects than it may appear in the photo, but sitting uncushioned in a flimsy, open cardboard tray leaves the piece open to damage. And a delicate artwork can be hiding under those messy paper folds haphazardly taped.

Not that all “civilian” packing is inadequate: often it is quite good and serviceable for the intended mode of transport.

Our favorite example of ingenious civilian packing is the customer who tells the story of relocating a world class collection of wedgewood china back in the fifties from the rural south up to Los Angeles in her car, without breaking a single of many hundreds of items. The secret archival material? Sanitary napkins! And she invited us to imagine the look on the faces of the pharmacists as she and her grey haired husband looted the shelves of every box they could find…

This collection was many years later packed and crated by FINE ART SHIPPING and sent off to auction at Sotheby’s London. It contained items so rare that the only similar or matching ones are in possession of the royal family.

There is no one single industry standard for “softpacking”, although there are basic guidelines and understanding of what this means. The condition, medium, value and fragility of the item itself along with consideration of the intended mode of transport are key ingredients; there is no one solution for an entire class of artworks.

But by and large a “softpacked” painting to a professional means that the contents, if a flatwork, is wrapped with a moisture barrier, then packed into a custom cardboard box that is created from sheets of cardboard cut to size to surround the artwork on all sides and edges. This is then taped closed and labeled as to the “face” side and correct orientation. This is also referred to as a “slipcase”.

Slipcases may have other ingredients such as:

• foam lining along the bottom of the pack to protect a heavy frame from its own weight
• wrapping of the artwork itself in glassine or dartek archival materials
• double cardboard over the “face” of the package for added protection
• collar wrapping or “shadow” boxing to allow for air circulation and/or to keep packing material from touching the face of textured, damp or unstable artwork
• glasskin taping over real glass to avoid damage to the artwork if the glass breaks in transit (glasskin is essentially oversized masking tape with an easily removable adhesive)

The elegance of a basic cardboard slipcase…

When traveling in the custody of professional art handlers, even a large slipcase like this can be a safe and economical alternative to crating.

Softpacks can take many shapes, and manufactured, double-wall cartons are often the best option for the job.

…even when a little modification is required.

Large or grouped softpacks are often palletized for greater protection in transit.

The custom pallet is a stronger, leaner and more efficient alternative to standard shipping pallets.

As with crating, the most important part of a softpack is the part that isn’t seen until it arrives safely at the destination.

Cardboard isn’t the only material used for rigid softpacks. When an object has special needs but crating isn’t an option, there is still a variety of archival and alternative packing materials to choose from.

It is important to let your art handler know exactly how your artworks will be wrapped when received. “Softpacked” can mean anything, and often does. If your carrier assumes this means slipcased, and you are operating in flannel shirt mode, this can create risk for the object if the service picking up is not prepared to further wrap the artwork or to return it to a warehouse where this can be done.

There are some prefabricated boxes which can be suitable for packing artworks and some which are eminently NOT suitable: we will have fun with those in a future post. Happy packing!

Betsy Dorfman